Because registering your trademark is only the beginning.
Ongoing attorney representation for the trademark your business already invested in, so deadlines are managed, conflicts are spotted early, and your brand does not get left unprotected.
Why registration is not enough
Your federal registration is valuable, but it is not a one-and-done asset. Trademark owners must continue using the mark in commerce and file maintenance documents at required intervals to keep a federal registration alive.[web:12][web:15]
Deadlines still matter
The USPTO requires a Section 8 filing between years 5 and 6, then combined Section 8 and 9 filings between years 9 and 10 and every 10 years after that.[web:12][web:15]
Conflicts can develop later
Even after registration, new applications may be filed that create brand risk, which is why ongoing monitoring matters.[web:7][web:16]
Silence feels risky
Clients should not have to wonder whether anyone is still watching their trademark. Ongoing reporting makes the legal work visible and the value easier to understand.
What this program delivers
- Peace of mind that an attorney is watching your trademark.
- Deadline management so required filings do not sneak up on you.
- Early notice when a potentially conflicting filing appears.
- Professional enforcement options when action makes sense.
- Guidance before you expand into new products, services, or brand assets.
The Tucson Trademarks Brand Protection Program is designed for businesses that want ongoing legal oversight after registration, not just a reminder email once every few years.
What the program includes
Each part of the program is meant to help clients stay current, informed, and protected as their businesses grow.
Trademark maintenance and deadline management
Required maintenance deadlines are calendared and monitored, including Section 8, Section 9, Section 15, and related reminders. The USPTO allows Section 15 filings after five years of continuous use, and ongoing maintenance filings remain necessary after registration.[web:2][web:12][web:15]
Quarterly trademark monitoring
Every quarter, newly filed federal applications are reviewed for possible conflicts so clients can assess risk early.[web:7][web:16]
One cease and desist letter per quarter
If infringement is discovered and legal action is appropriate, the program includes one attorney-drafted cease and desist letter each quarter.
Annual brand protection review
Clients receive a yearly review covering registration status, monitoring activity, enforcement history, maintenance timing, and practical recommendations for future protection.
Annual strategy meeting
A 30-minute strategy call helps clients talk through new products, services, logos, slogans, podcasts, apps, licensing, or expansion before they spend money building unprotected assets.
Priority access and discounted work
Subscribers receive priority scheduling, faster response times, and a reduced rate for trademark-related work outside the program.
Usage guidance throughout the year
Clients can ask practical questions about proper trademark use, ownership changes, licensing, logo changes, Amazon issues, and business expansion.
Quarterly brand protection updates
Each quarter, clients receive a clear update confirming monitoring was completed, summarizing any issues, and noting the next maintenance milestone so the program feels active year-round.
Pricing
Clients can choose the annual plan or spread the investment across the year.
Annual membership
Best value for clients who want one annual payment and consistent attorney oversight.
- Saves $200 compared with quarterly billing.
- Includes all standard program features.
- Built for established businesses that want continuity.
Quarterly membership
Flexible payment structure for businesses that prefer to budget over time.
- Includes the same core program services.
- One attorney cease and desist letter per quarter.
- Ideal for newer brands wanting ongoing counsel.
USPTO government filing fees are not included. The USPTO requires maintenance filings at specific intervals after registration, and those forms carry separate filing fees.[web:2][web:12]
Frequently asked questions
Who is this for?
This program is for businesses that already invested in a trademark, value their brand, and want an attorney continuing to watch over it after registration.
Can a registered trademark really be lost?
Yes. Trademark owners must keep using the mark in commerce and file required maintenance documents on time to keep the registration alive.[web:12][web:15]
What happens if a conflicting filing is found?
The quarterly review includes attorney analysis, a risk assessment, and recommendations about next steps, including whether enforcement or opposition should be considered.[web:16]
Are USPTO fees included?
No. Government filing fees are billed separately from the program fee, which covers the legal oversight and related attorney services.
Meet your attorney
Tucson Trademarks is built for business owners who want clear legal guidance without the confusion, silence, or last-minute scrambling that often happens after a registration issues.
This program was created to give trademark owners something many of them never had after registration: an attorney continuing to watch the asset they worked hard to secure.
Keep your trademark protected after registration
Choose ongoing attorney oversight instead of hoping nothing gets missed. Use the link below to join the program and book your brand protection strategy call.